FAB Analysis explained including examples
FAB analysis: this article explains the FAB analysis in a practical way. The article begins with the definition of the acronym FAB, followed by the difference between advantages and benefits, an...
View ArticleCustomer Value Proposition (CVP)
Customer Value Proposition (CVP): this article explains the Customer Value Proposition (CVP) in a practical way. Next to what it is, this article also highlights the different categories of the CVP,...
View ArticleDirect Marketing explained
Direct Marketing: this article offers a practical explanation of Direct Marketing. The article starts with a general definition and explanation of direct marketing, followed by some key aspects of this...
View ArticleGrowth Hacking explained including definition
Growth Hacking: this article explains the concept of Growth Hacking, developed by Sean Ellis in a practical way. You will read about the definition and meaning of this concept and how it is used in...
View ArticleLoyalty Marketing explained
Loyalty Marketing: this article provides a practical explanation of loyalty marketing. After reading the article, you will understand the basis of this powerful marketing tool. What is Loyalty...
View ArticleMarket Analysis: Steps and Examples
Market Analysis: this article provides a practical explanation of Market Analysis. Next to what it is (definition), this article also highlights how to conduct such analysis including steps and...
View ArticleMarketing Myopia (Levitt)
Marketing Myopia: this article explains the concept of Marketing Myopia in a practical way. Next to what it (definition) is, this article also highlights a Marketing Myopia and missed opportunities...
View ArticleMarket Research: the Basics and Tools
Market Research: this article provides a practical explanation of Market Research. This article covers the definition and meaning, an explanation of the different types and tools of market research,...
View ArticleNet Promotor Score (NPS): Basics and how to calculate
Net Promotor Score (NPS): this article explains the concept of the Net Promotor Score or NPS, developed by Fred Reichheld in a practical way. In addition to explaining what this concept is and how you...
View ArticleNeuromarketing explained
Neuromarketing: This article explains neuromarketing in a practical way. After reading it you will understand the definition and basics of this marketing tool, including how to use it. Enjoy reading!...
View ArticleRegression Analysis explained
Regression Analysis: this article provides a practical explanation of Regression Analysis. After reading, you’ll understand the basics of this powerful marketing tool. What is Regression Analysis?...
View ArticleSTP Model in Marketing Explained: Steps & Repositioning Example
STP model: this article explains the STP model in a practical way. Next to what it is, this artcile also highlights the basis steps of the framework and what repositioning is including ana famous...
View Article