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Channel: Marketing: Definition, Theories and Methods - Toolshero
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Diffusion of Innovations Theory (Rogers)

Diffusion of Innovations: this article explains the Diffusion of Innovations theory by Everett Rogers in a practical way. Next to a short introduction of the theory, this article also highlights the...

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Marketing Automation: the Basics and Benefits

Marketing automation: this article explains marketing automation in a practical way. It covers what marketing automation is, touches on email marketing, lead management and segmenting, and lists the...

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Market Segmentation explained

Market Segmentation: this article explains the concept of Market Segmentation in a practical way. In addition to what market segmentation is, the meaning, the definition of segmentation, the reasons...

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Sales Management Process and Basics explained

Sales Management: this article provides a practical explanation of Sales Management. Next to what it is (definition), this article also highlights the Sales Management Process, it’s relationship with...

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Consultative Selling Techniques

Consultative Selling: this article provides a practical explanation of consultative selling. It covers what consultative selling is, provides examples and explores different techniques. It also...

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Product Management explained

Product management: this article provides a practical explanation of the term product management. The article starts with a general definition of product management and which activities are included....

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Sales Funnel explained including the stages

Sales Funnel: this article explains the concept of the Sales Funnel in a practical way. The article starts with the definition of the sales funnel why it is an important tool for online marketing. You...

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PESTEL Analysis explained

PESTEL Analysis: this article explains the PESTEL Analysis in a practical way. Next to what it is including the acronym, this article also highlights the purpose and it’s importance of this marketing...

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PEST Analysis explained

PEST Analysis: this article explains the PEST Analysis by Francis J. Aguilar in a practical way. Next to what is a PEST Analysis, this article also highlights de factors of this analysis and practical...

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Consumer Trend Canvas (CTC)

Consumer Trend Canvas: this article explains the Consumer Trend Canvas in a practical way. Next to what this method is, this article also highlights the components and some simple questions to fill in...

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Five Product Levels by Philip Kotler

Five Product Levels: this article describes the Philip Kotler Five Product Levels, developed by Philip Kotler in a practical way. Next to what it is, this article also hightlights the five levels, the...

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EPRG Framework (Perlmuter, Wind and Douglas)

EPRG Framework: this article explains the EPRG Framework, developed by Howard V Perlmuter, Yoram Wind and Susan P. Douglas in a practical way. After reading, you’ll understand the basics of this...

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