Concept Testing Methods: Basics and Steps
Concept testing: this article provides a practical explanation of concept testing. After reading, you’ll understand the basics of this powerful marketing tool. What is Concept Testing? Concept testing...
View ArticleNet Promotor Score (NPS): Basics and how to calculate
Net Promotor Score (NPS): this article explains the concept of the Net Promotor Score or NPS, developed by Fred Reichheld in a practical way. In addition to explaining what this concept is and how you...
View ArticleMarket Research: the Basics and Tools
Market Research: this article provides a practical explanation of Market Research. This article covers the definition and meaning, an explanation of the different types and tools of market research,...
View ArticleSocial Commerce: definition and examples
Social Commerce: in this article, the definition of Social Commerce is examined. Social commerce is, broadly speaking, the use of social media as a sales platform. It is essential to understand within...
View ArticleProduct Life Cycle Stages Theory with Examples
Product Life Cycle stages: this article explains the Product Life Cycle Stages, developed by Raymond Vernon in a practical way. Next to what the Product Life Cycle is, this article also highlights the...
View ArticleSTP Model in Marketing Explained: Steps & Repositioning Example
STP model: this article explains the STP model in a practical way. Next to what it is, this artcile also highlights the basis steps of the framework and what repositioning is including ana famous...
View ArticleMarketing Automation: the Basics and Benefits
Marketing automation: this article explains marketing automation in a practical way. It covers what marketing automation is, touches on email marketing, lead management and segmenting, and lists the...
View ArticleSocial Technographics Profile
The Social Technographics Profile is a categorization of the different groups of Internet/ Social Media users. This article contains the definition of the Social Technographics Profile and a practical...
View ArticleAARRR Framework: the Basics, Metrics and Use
AARRR Framework: this article provides a practical explanation of the pirate funnel / AARRR Framework. Next to what it is (definition and explanation), this article also highlights the different stages...
View ArticleConjoint Analysis: the Basics and an Example
Conjoint Analysis: this article offers a practical explanation of Conjoint Analysis (CA). You will read about the definition of this concept, the different terms associated with this analysis and the...
View ArticleDecision Making Unit (DMU): Definition and Basics
Decision Making Unit (DMU): this article explains Decision Making Unit or DMU, developed by Philip Kotler in a practical way. Next to what it is (definition), this article also highlights the...
View ArticleB2B Marketing: the Basics, Types and Examples
B2B Marketing: this article provides a practical explanation of B2B marketing. This article also contains information about the different building blocks of a B2B marketing strategy, an example and...
View ArticleContent Marketing explained including strategy
Content Marketing: this article offers a practical explanation of Content Marketing. The article starts with the definition of content marketing, followed by some general information about conversion...
View ArticleSIVA model in Marketing
SIVA model in Marketing: this article provides a practical explanation of the SIVA model. Next to what it is, this article highlights hte 4 P’s and the SIVA model, the application of the model in...
View ArticleSFA Matrix: Basics and Template (Johnson and Scholes)
SFA Matrix: this article explains the SFA Matrix, developed by Gerry Johnson and Kevan Scholes in a practical way. Next to what it is, this article also highlights the different angles, how should the...
View ArticleLinkbuilding explained including tips
Linkbuilding: this article provides a practical explanation of Linkbuilding. The article starts with a general meaning of link building and why link building is crucial for maintaining a strong...
View ArticleMarket Segmentation explained
Market Segmentation: this article explains the concept of Market Segmentation in a practical way. In addition to what market segmentation is, the meaning, the definition of segmentation, the reasons...
View ArticleNorth Star Metric: the Basics and Examples
North Star Metric: this article explains the North Star Metric in a practical way. Next to what it is, this article also highlights it’s origin, what can it mean for an organisation, famous North Star...
View ArticleSearch Engine Optimization (SEO): the Basics
Search Engine Optimization (SEO) is interesting for anyone with a business. Many people navigate the internet via Google and other search engines. Are you looking for a specific product or service?...
View ArticleOutreach Marketing: Basics and Benefits
Outreach Marketing: This article explains Outreach Marketing in a practical way. Next to what it is, this article also highlights why it’s important, the benefits of outreach marketing, email outreach...
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