Account Based Marketing (ABM): the Definition and Strategy
Account Based Marketing: this article explains Account Based Marketing (ABM) in a practical way. It covers the definition and process of this marketing strategy, provides examples and lists benefits...
View ArticleVideo Marketing explained: theory and benefits
Video Marketing: this article offers a practical explanation of Video Marketing. In addition to explaining what it is, this article also explains which types there are, the explanation of community...
View ArticleSocial Media Strategy, a step by step plan
Social Media Strategy: this article explains the social media strategy in a practical way. You will read about the ins and outs of a good social media marketing strategy, as well benefits and a...
View ArticleAudience Analysis: the definition and steps
Audience analysis: this article explains the audience analysis in a practical way. The article starts with a definition of this term, followed by information about its characteristics, its value for...
View ArticleRegression Analysis explained
Regression Analysis: this article provides a practical explanation of Regression Analysis. After reading, you’ll understand the basics of this powerful marketing tool. What is Regression Analysis?...
View ArticleMarketing Analytics explained
Marketing analytics: this article explains marketing analytics in a practical way. It covers what marketing analytics is, what tools and software can be used, what action can be taken, who uses it,...
View ArticleCustomer Journey Map
Customer Journey Map: this article describes the concept of a Customer Journey Map in a practical way. You will read about the definition of this method, a Customer Journey Map example, its benefits,...
View ArticleSales Funnel explained including the stages
Sales Funnel: this article explains the concept of the Sales Funnel in a practical way. The article starts with the definition of the sales funnel why it is an important tool for online marketing. You...
View ArticleBrand Pyramid Model by Kevin Lane Keller
Brand Pyramid Model: this article explains the concept of the Brand Pyramid Model, developed by Kevin Lane Keller in a practical way. Next to what this model is, this article also highlights the...
View ArticleSearch Engine Advertising (SEA): the Basics
Search Engine Advertising (SEA): this article provides a practical explanation of Search Engine Advertising (SEA). Next to what it is, this article also highlights the kewords, Online Marketing and...
View ArticleConversion optimization (CRO): the definition, applications and best-known tools
Conversion Rate Optimization (CRO), or Conversion Rate Optimization, is a strategy that helps convert more visitors to your Web site into customers or leads. This can be done, for example, by ensuring...
View ArticleBrand Key Model explained plus template
Brand key model: this article explains the Brand Key Model in a practical way. The article starts with the definition of this model, followed by an explanation of the different elements and practical...
View Article