Influencer Marketing: Basics and Strategy explained
Influencer marketing: This article explains the concept of influencer marketing in a practical way. This article contains a general definition of influencer marketing, different strategie, practical...
View ArticleBrand Essence Wheel: Theory and Template
Brand Essence Wheel: this article provides a practical explanation of the Brand Essence Wheel. Other highlights are: what does the Brand Essence Wheel model look like and what do the different rings in...
View ArticleSocial Selling Index (SSI) explained
Social Selling: this article provides a practical explanation of Social Selling. Next to what it is (the basics and defintion), this article also highlights Social Selling Index and the four importan...
View ArticleMystery Shopping: the Basics and Variables
Mystery shopping: this article explains the term mystery shopping in a practical way. You will read about the meaning of this term, how mystery shopping can improve your business and some practical...
View ArticleB2C Marketing: the Definition and Strategies
B2C marketing: this article provides a practical explanation of B2C marketing. The article contains the definition, pratical examples and information about how it is expected to develop in the future....
View ArticleViral Marketing: Basics and Advantages
Viral Marketing: this article explains the Viral Marketing in a practical way. In addition to explaining what it is (definition) and the basic theory, the article also explains the origin plus...
View Article4C Model of Marketing Mix by Robert Lauterborn
4c model of marketing mix: this article provides a practical explanation of the 4c model of marketing mix, developed by Robert Lauterborn. Next to what it is, this article also highlights the...
View ArticleBuy Sell Hierarchy (Miller and Heiman)
This article provides a practical explanation of the Buy Sell Hierarchy method. After reading, you’ll have a better understanding about how you can judge your current situation and where you want it to...
View ArticleBrand Management: the Definition and Basics
Brand Management: this article provides a practical explanation of Brand Management. Next to what it is (definition), this article highlights why it is important, the principles and management of...
View ArticleBrand Asset Valuator Model and Template
Brand Asset Valuator model: this article provides a practical explanation of the Brand Asset Valuator model, also know as BAV. This article contains the general definition of the Brand Asset Valuator,...
View ArticleBrand Equity explained: Meaning and Examples
Brand Equity: this article explains Brand Equity in a practical way. Next to what it is (definition and meaning), this article also the two dimensions of CBBE model, an example, the role of...
View ArticleBrand Identity Prism by Jean Noel Kapferer
Brand Identity Prism: this article gives a practical explanation of the Brand Identity Prism, developed by Jean-Noël Kapferer. In addition to what it is, this article also highlights the...
View ArticleBrand Pyramid Model by Kevin Lane Keller
Brand Pyramid Model: this article explains the concept of the Brand Pyramid Model, developed by Kevin Lane Keller in a practical way. Next to what this model is, this article also highlights the...
View ArticleBrand Key Model explained plus template
Brand key model: this article explains the Brand Key Model in a practical way. The article starts with the definition of this model, followed by an explanation of the different elements and practical...
View ArticleBrand Leadership explained: definition and basics
Brand Leadership: this article provides a practical explanation of Brand Leadership. Next to what it is (definition), this article also highlights the concept of Brand Identity and Value Proposition,...
View ArticleAIDA Model explained including an example
AIDA Model: this article explains the AIDA Model in a practical way. Here you will find exactly what the AIDA model is, an example of it in practice and an explanation of the elements, steps and...
View ArticleAccount Based Marketing (ABM): the Definition and Strategy
Account Based Marketing: this article explains Account Based Marketing (ABM) in a practical way. It covers the definition and process of this marketing strategy, provides examples and lists benefits...
View ArticleBCG Matrix explained including an example
BCG Matrix: this article explains the BCG Matrix in a practical way. After reading you will understand the basics of this powerful marketing and portfolio analysis tool. This article also contains a...
View ArticleBenchmarking in Business: the Definition and Analysis
Benchmarking in Business: this article explains a benchmark and Benchmarking in Business in a practical way. You will read about the meaning and definition of this concept in the context of business,...
View ArticleVideo Marketing explained: theory and benefits
Video Marketing: this article offers a practical explanation of Video Marketing. In addition to explaining what it is, this article also explains which types there are, the explanation of community...
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