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Growth Hacking: this article explains the concept of Growth Hacking, developed by Sean Ellis in a practical way. You will read about the definition and meaning of this concept and how it is used in...
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Loyalty Marketing: this article provides a practical explanation of loyalty marketing. After reading the article, you will understand the basis of this powerful marketing tool. What is Loyalty...
View ArticleMarket Analysis: Steps and Examples
Market Analysis: this article provides a practical explanation of Market Analysis. Next to what it is (definition), this article also highlights how to conduct such analysis including steps and...
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Marketing Myopia: this article explains the concept of Marketing Myopia in a practical way. Next to what it (definition) is, this article also highlights a Marketing Myopia and missed opportunities...
View ArticleMarket Research: the Basics and Tools
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Net Promotor Score (NPS): this article explains the concept of the Net Promotor Score or NPS, developed by Fred Reichheld in a practical way. In addition to explaining what this concept is and how you...
View ArticleNeuromarketing explained
Neuromarketing: This article explains neuromarketing in a practical way. After reading it you will understand the definition and basics of this marketing tool, including how to use it. Enjoy reading!...
View ArticleRegression Analysis explained
Regression Analysis: this article provides a practical explanation of Regression Analysis. After reading, you’ll understand the basics of this powerful marketing tool. What is Regression Analysis?...
View ArticleSTP Model in Marketing Explained: Steps & Repositioning Example
STP model: this article explains the STP model in a practical way. Next to what it is, this artcile also highlights the basis steps of the framework and what repositioning is including ana famous...
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