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Consumer Trend Canvas (CTC)
Consumer Trend Canvas: this article explains the Consumer Trend Canvas in a practical way. Next to what this method is, this article also highlights the components and some simple questions to fill in...
View ArticleFive Product Levels by Philip Kotler
Five Product Levels: this article describes the Philip Kotler Five Product Levels, developed by Philip Kotler in a practical way. Next to what it is, this article also hightlights the five levels, the...
View ArticleEPRG Framework (Perlmuter, Wind and Douglas)
EPRG Framework: this article explains the EPRG Framework, developed by Howard V Perlmuter, Yoram Wind and Susan P. Douglas in a practical way. After reading, you’ll understand the basics of this...
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