Social Selling Index (SSI): the Basics and an Example
Social Selling: this article provides a practical explanation of Social Selling. Next to what it is (the basics and defintion), this article also highlights Social Selling Index and the four importan...
View ArticleKano Model Analysis and Basics
Kano Model of Customer Satisfaction: this article explains the Kano Model of Customer Satisfaction by Noriaki Kano in a practical way. Next to what is the Kano model, this article also highlights the...
View ArticleSocial Media Strategy, a step by step plan
Social Media Strategy: this article explains the social media strategy in a practical way. You will read about the ins and outs of a good social media marketing strategy, as well benefits and a...
View ArticlePerceptual Map and Mapping (PERMAP)
Perceptual Map: this article explains the Perceptual Map in a practical way. The article starts with a general definition and explanation of the PERMAP, followed by a list of reasons why managers and...
View ArticleProduct Life Cycle Stages Theory with Examples
Product Life Cycle stages: this article explains the Product Life Cycle Stages, developed by Raymond Vernon in a practical way. Next to what the Product Life Cycle is, this article also highlights the...
View ArticleCustomer Relationship Management (CRM)
Customer Relationship Management (CRM): this article explains Customer Relationship Management (CRM) methodology in a practical way. Next to what it is (definition and meaning), this article also...
View ArticleBCG Matrix explained including an example
BCG Matrix: this article explains the BCG Matrix in a practical way. After reading you will understand the basics of this powerful marketing and portfolio analysis tool. This article also contains a...
View ArticleCustomer Experience Mapping: the Basics and Benefits
Customer Experience Mapping: this article provides a practical explanation of Customer Experience Mapping. Besides what it is, this article also highlights the phases in a practical way and the...
View ArticleCICD Analysis explained
CICD Analysis: this article explains the CICD analysis (ABCD analysis in Dutch) in a practical way. We discuss what the CICD analysis is, why it falls under meso marketing, what the disadvantage of the...
View ArticleContent Marketing explained including strategy
Content Marketing: this article offers a practical explanation of Content Marketing. The article starts with the definition of content marketing, followed by some general information about conversion...
View ArticleCustomer Journey Map
Customer Journey Map: this article describes the concept of a Customer Journey Map in a practical way. You will read about the definition of this method, a Customer Journey Map example, its benefits,...
View ArticleDiffusion of Innovations Theory (Rogers)
Diffusion of Innovations: this article explains the Diffusion of Innovations theory by Everett Rogers in a practical way. Next to a short introduction of the theory, this article also highlights the...
View ArticleMarketing Automation: the Basics and Benefits
Marketing automation: this article explains marketing automation in a practical way. It covers what marketing automation is, touches on email marketing, lead management and segmenting, and lists the...
View ArticleMarket Segmentation explained
Market Segmentation: this article explains the concept of Market Segmentation in a practical way. In addition to what market segmentation is, the meaning, the definition of segmentation, the reasons...
View ArticleSales Management Process and Basics explained
Sales Management: this article provides a practical explanation of Sales Management. Next to what it is (definition), this article also highlights the Sales Management Process, it’s relationship with...
View ArticleConsultative Selling Techniques
Consultative Selling: this article provides a practical explanation of consultative selling. It covers what consultative selling is, provides examples and explores different techniques. It also...
View ArticleProduct Management explained
Product management: this article provides a practical explanation of the term product management. The article starts with a general definition of product management and which activities are included....
View ArticleSales Funnel explained including the stages
Sales Funnel: this article explains the concept of the Sales Funnel in a practical way. The article starts with the definition of the sales funnel why it is an important tool for online marketing. You...
View ArticlePESTEL Analysis explained
PESTEL Analysis: this article explains the PESTEL Analysis in a practical way. Next to what it is including the acronym, this article also highlights the purpose and it’s importance of this marketing...
View ArticlePEST Analysis explained
PEST Analysis: this article explains the PEST Analysis by Francis J. Aguilar in a practical way. Next to what is a PEST Analysis, this article also highlights de factors of this analysis and practical...
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