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Hunger Marketing: the Definition and Strategy

Hunger Marketing: this article provides a practical explanation of Hunger Marketing. Next to what it is (definition), this article also highlights different forms, Hunger Marketing examples including...

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Product Management explained

Product management: this article provides a practical explanation of the term product management. The article starts with a general definition of product management and which activities are included....

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Social Media Strategy, a step by step plan

Social Media Strategy: this article explains the social media strategy in a practical way. You will read about the ins and outs of a good social media marketing strategy, as well benefits and a...

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Marketing Strategy: the Definition, Theory and Types

Marketing Strategy: this article explains the Marketing Strategy in a practical way. Next to what it is (definition), this article also highlights the importance, Marketing Strategies versus a...

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Decision Making Unit (DMU): Definition and Basics

Decision Making Unit (DMU): this article explains Decision Making Unit or DMU, developed by Philip Kotler in a practical way. Next to what it is (definition), this article also highlights the...

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B2B Marketing: the Basics, Types and Examples

B2B Marketing: this article provides a practical explanation of B2B marketing. This article also contains information about the different building blocks of a B2B marketing strategy, an example and...

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Audience Analysis: the definition and steps

Audience analysis: this article explains the audience analysis in a practical way. The article starts with a definition of this term, followed by information about its characteristics, its value for...

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Regression Analysis explained

Regression Analysis: this article provides a practical explanation of Regression Analysis. After reading, you’ll understand the basics of this powerful marketing tool. What is Regression Analysis?...

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Marketing Analytics explained

Marketing analytics: this article explains marketing analytics in a practical way. It covers what marketing analytics is, what tools and software can be used, what action can be taken, who uses it,...

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Customer Journey Map

Customer Journey Map: this article describes the concept of a Customer Journey Map in a practical way. You will read about the definition of this method, a Customer Journey Map example, its benefits,...

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Sales Funnel explained including the stages

Sales Funnel: this article explains the concept of the Sales Funnel in a practical way. The article starts with the definition of the sales funnel why it is an important tool for online marketing. You...

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Brand Pyramid Model by Kevin Lane Keller

Brand Pyramid Model: this article explains the concept of the Brand Pyramid Model, developed by Kevin Lane Keller in a practical way. Next to what this model is, this article also highlights the...

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Search Engine Advertising (SEA): the Basics

Search Engine Advertising (SEA): this article provides a practical explanation of Search Engine Advertising (SEA). Next to what it is, this article also highlights the kewords, Online Marketing and...

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Conversion optimization (CRO): the definition, applications and best-known tools

Conversion Rate Optimization (CRO), or Conversion Rate Optimization, is a strategy that helps convert more visitors to your Web site into customers or leads. This can be done, for example, by ensuring...

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Brand Key Model explained plus template

Brand key model: this article explains the Brand Key Model in a practical way. The article starts with the definition of this model, followed by an explanation of the different elements and practical...

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