Hunger Marketing: the Definition and Strategy
Hunger Marketing: this article provides a practical explanation of Hunger Marketing. Next to what it is (definition), this article also highlights different forms, Hunger Marketing examples including...
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Product management: this article provides a practical explanation of the term product management. The article starts with a general definition of product management and which activities are included....
View ArticleSocial Media Strategy, a step by step plan
Social Media Strategy: this article explains the social media strategy in a practical way. You will read about the ins and outs of a good social media marketing strategy, as well benefits and a...
View ArticleMarketing Strategy: the Definition, Theory and Types
Marketing Strategy: this article explains the Marketing Strategy in a practical way. Next to what it is (definition), this article also highlights the importance, Marketing Strategies versus a...
View ArticleDecision Making Unit (DMU): Definition and Basics
Decision Making Unit (DMU): this article explains Decision Making Unit or DMU, developed by Philip Kotler in a practical way. Next to what it is (definition), this article also highlights the...
View ArticleB2B Marketing: the Basics, Types and Examples
B2B Marketing: this article provides a practical explanation of B2B marketing. This article also contains information about the different building blocks of a B2B marketing strategy, an example and...
View ArticleAudience Analysis: the definition and steps
Audience analysis: this article explains the audience analysis in a practical way. The article starts with a definition of this term, followed by information about its characteristics, its value for...
View ArticleRegression Analysis explained
Regression Analysis: this article provides a practical explanation of Regression Analysis. After reading, you’ll understand the basics of this powerful marketing tool. What is Regression Analysis?...
View ArticleMarketing Analytics explained
Marketing analytics: this article explains marketing analytics in a practical way. It covers what marketing analytics is, what tools and software can be used, what action can be taken, who uses it,...
View ArticleCustomer Journey Map
Customer Journey Map: this article describes the concept of a Customer Journey Map in a practical way. You will read about the definition of this method, a Customer Journey Map example, its benefits,...
View ArticleSales Funnel explained including the stages
Sales Funnel: this article explains the concept of the Sales Funnel in a practical way. The article starts with the definition of the sales funnel why it is an important tool for online marketing. You...
View ArticleBrand Pyramid Model by Kevin Lane Keller
Brand Pyramid Model: this article explains the concept of the Brand Pyramid Model, developed by Kevin Lane Keller in a practical way. Next to what this model is, this article also highlights the...
View ArticleSearch Engine Advertising (SEA): the Basics
Search Engine Advertising (SEA): this article provides a practical explanation of Search Engine Advertising (SEA). Next to what it is, this article also highlights the kewords, Online Marketing and...
View ArticleConversion optimization (CRO): the definition, applications and best-known tools
Conversion Rate Optimization (CRO), or Conversion Rate Optimization, is a strategy that helps convert more visitors to your Web site into customers or leads. This can be done, for example, by ensuring...
View ArticleBrand Key Model explained plus template
Brand key model: this article explains the Brand Key Model in a practical way. The article starts with the definition of this model, followed by an explanation of the different elements and practical...
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